What percentage of information do we retain from saying and doing?

The percentage of information retention from saying and doing is identified as 90%. This high retention rate can be attributed to the experiential learning process, where engaging actively with the material—through actions and verbalization—enhances memory and understanding significantly. When individuals discuss information and apply it in practical scenarios, they are more likely to create strong neural connections associated with that learning, making it easier to retrieve the information later.

This concept is supported by various educational theories and models, which emphasize that the more senses involved in the learning process, the better the retention. For instance, not only does speaking the information help in reinforcing the material, but performing relevant actions enables learners to contextualize and internalize the knowledge, thus making it easier to recall in the future. Such active participation fosters deeper comprehension and encourages long-term retention, which is why this figure is significantly higher than those associated with passive forms of learning.