Which of the following is NOT included in Comparison Shopping?

Comparison shopping involves evaluating various options to find the best value for money on products or services. It typically includes looking at different types of products and brands to determine which offers the best overall quality and price. In this context, choosing name-brand products does not align with the core objective of comparison shopping, which is to explore alternatives that can provide similar or better quality at a lower cost, including generic or store brands.

When engaging in comparison shopping, consumers often seek out generic products, store brands, or discounted items because these options can be more economical while still meeting their needs. These choices emphasize the practice's focus on value and cost-effectiveness. Thus, while name-brand products can be high quality, they tend to be more expensive and do not represent the comparison shopping strategy of finding the best deal.